When our emerging needs meet the values of young generations Y and Z

Despite this ongoing upheaval, and while various approaches can be observed, new needs have emerged, such as:

• to save time or avoid losing time in transport,
• to achieve work-life balance,
• to enjoy what one does,
• to give/find meaning in one’s work,
• to have the freedom to plan one’s work schedule,
• to work with different people, in different teams,
• to make meetings effective (prepared and structured)…

In essence, our new needs, born from the experience of confinement and ‘forced’ remote work, bring us closer to the needs expressed by younger generations.

Their needs for PLEASURE, FREEDOM, BALANCE, MEANING, and ENGAGEMENT have impacted companies that were unprepared, leading to a turnover rate that jeopardizes the sustainability of some of them.

Now that deconfinement is planned, it is more than necessary to gauge sentiments to anticipate recovery, adapt management, and innovate. Without this, the consequences of disengagement would be dire for the future.